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Business Management - LP 2 Business Communication
Chapter 1 - Engage in sustained oral communication
Respond critically yet sensitively as a listener/audience
Respond effectively
Effective listening
Manage discussions and/or conflicts sensitively
Style and tone/register that attract or alienate an audience
Underlying assumptions, points of view and subtexts in spoken texts
Analyse own responses to spoken/signed texts and adjust as required
Put own position forward with confidence
Planning of content and presentation techniques
Impact of non-verbal cues/body language and signals on audiences
Use of manipulative language
Identify techniques to evade or dissipate responsibility for an issue
Chapter 2 - Read, analyse and respond to texts
Reading strategies
Identify and explain the values, attitudes and assumptions in texts
Impact of different writing techniques on reader perspective
Chapter 3 - Write texts for a wide range of contexts
Write effectively and creatively on a range of topics
Choose language structures and features to suit communicative purposes
Chapter 4 - Compose texts in the business environment
Texts specific to a particular function in a business environment
Terminology and conventions specific to a particular function
Identify the purpose
Check for accuracy, bias, stereotypes, and other offensive details
Compose a text using plain language for a specific function
Select appropriate text type, format and layout
Final Integrated Summative Assessment
Learning Programme 2: Business communication
Style and tone/register that attract or alienate an audience
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